After Reg E: Generating Revenue on Payments and DDA
We had an excellent discussion at BAI’s PaymentsConnect conference recently, where I had the pleasure of serving as moderator for a panel that included Jimmy Allen (Group EVP of Retail Banking at...
View ArticleWho Gets The Rewards From Debit Rewards?
I’ll probably get lots of feedback from this, but here goes: Debit Rewards programs mostly reward vendors who sell Debit Rewards programs. There – I’ve said it. Strategically, it makes sense to...
View ArticleWho Are You? Your Customers Really Want to Know!
The TV series CSI features a theme song by Pete Townshend of the Who, with the line: “Who are you, I really want to know.” And that’s the question I ask every new client: Who are you? What’s different...
View ArticleKnock, Knock: Attract More Customers by Advertising Less
Grass roots, neighborhood marketing can be more effective than mass media in attracting customers. Why don’t more banks adopt it? Here’s a reality check: it’s hard and expensive to persuade prospective...
View ArticleCross Sell at the ATM
What happens when non customers use your ATMs? Do you try to convert them into bank customers? Here’s what came up on my screen when I used a Wells Fargo ATM while travelling in California.
View ArticleWho’s Afraid of the CFPB?
This article was originally published in BAI Banking Strategies on July 16, 2012 Bankers have reason to worry about the CFPB, but mainly because of the impact that new approaches to consumer...
View ArticlePeak Performance Consulting In the News: Person-to-Person Payments
PayPal pioneered person-to-person (P2P) payments, and banks are finally entering the game in a serious manner. Recently, Bank of America, JPMorgan Chase and Wells Fargo formed a joint venture to create...
View ArticlePeak Performance Consulting Group Expands Bank Strategy Practice
I am very pleased that two well-known bankers/strategists: Ric Carey, formerly with Umpqua Bank, and Tom Zayko, formerly with Citigroup, have joined Peak Performance Consulting Group as Directors. As...
View ArticleDigging Deeper to Serve Small Businesses
This article was originally published in BAI Banking Strategies on January 11, 2013 Banks have the opportunity to nearly double their business banking profitability by digging deeper into small...
View ArticleMeasuring the Payoff from Customer Service
If customer service gets great lip service at your bank, but short shrift from IT, there might be a good reason: lack of solid and usable metrics behind the business case. This article was originally...
View ArticleManaging in an Omni-Channel World
(This article was originally published in BAI Banking Strategies on July 19, 2013.) The more channels the bank offers, the more customers use, so avoid over-investing in those that don’t make a...
View ArticleInnovative Strategies to Maximize Marketing Results
Banks have the opportunity to increase consumer and small business banking profitability by digging deeper into sub-segments to find unmet needs. In this brief webinar, Ric Carey discusses:...
View ArticleCapitalizing on the Changing Mortgage Market
The mortgage market is shifting away from refinance to purchase money – are you prepared for the change? Rising interest rates and end of government programs will impact refinance while growth in...
View ArticleTwo Marketing Paths, Same Revenue Destination
Two very different banks appearing at BAI Retail Delivery 2013 show how marketing success depends on utilizing each institution’s competitive advantages. (This article was originally published in BAI...
View ArticleWinning in the Small Business Market
The small business market is large and very profitable. The average small business relationship generates 50% more revenue than retail “affluent” customers because deposit balances tend to be higher,...
View ArticleTen Myths about Workplace Banking
Paul Corrigan is a Senior Consultant at Peak Performance Consulting Group. He is a leading expert on Workplace Banking (Bank at Work programs). Specifically, he was responsible for the development and...
View ArticleTransform the Branch Through Data-Targeted Marketing Messages
This article was originally published in The Financial Brand on March 6, 2014 and was co-authored by David Kerstein, President of Peak Performance Consulting Group, and Nancy Radermecher, President of...
View ArticleThe Duck that Quacks and Group Selling
I was reading the obituary of Paul Amos, who founded American Family Life Assurance Company with his brothers. You know the company – it’s the one with the talking duck who repeats the abbreviated name...
View ArticleStreamlining Segmentation for Improved Sales
This article, by Peak Performance Consulting Group senior consultant Guenther Hartfeil, was originally published in BAI Banking Strategies on November 10, 2014 Even simple segmentation approaches can...
View ArticleTransform the Branch with Targeted Sales and Marketing Strategies
As consumers and small businesses shift to alternative channels, it is critical that financial institutions improve the operational and sales efficiency of the brick and mortar channel. That means fine...
View Article
